We all start somewhere, and for many Team Canada athletes it was on the playground where they first began to build the foundational skills that brought them to Paris this week.

Olympic athlete or not, the power of play can’t be understated. That’s the message of the new campaign from Cadillac Fairview to “Bring Back Play” to Canadian children who have become increasingly inactive.

The Notch team has been working with director, Alex Te for 5 years, and counting. He’s a talented and creative asset to our team no matter the project he’s worked on. From Amex to Farm Boy to Cadillac (and basically everything else), and his contribution and collaborative approach to any ask is unmatched.

In today’s competitive job market, the recruitment process is high stakes on both sides of the table. For brands, becoming an employer of choice is essential to attracting and retaining top talent in an evolving world of work. While branding and PR are key elements of many a desirable job description, they are also undervalued by companies in their recruitment process.

As one part of the duo called “N2” (Notch Video and North Strategic), we love a good collab.

So, when our client Turo came to us with their “Drive to table” concept – a Turo x MICHELIN Guide collab to create a collection of immersive culinary experiences curated by four of Canada’s “most driven” chefs – we were thrilled to start our engines.

Somehow February is already underway, and 2024 has kept North Strategic and Notch Video busy bees.

With our current plans and projects in full swing for Q1 and beyond, we think it’s important to take a minute to reflect on last year and all the hard work that we accomplished together as sister agencies

As a mom of three kids—an 11-year-old daughter who thinks she’s going on 18, an adventurous, hockey-playing 9-year-old son, and an adorable yet stubborn 4-year-old daughter—I often find myself in the middle of a whirlwind during the holiday season. Balancing the joy and chaos that the holidays bring, alongside my role as a parent and, let’s be honest, the occasional chaos of my work life, has its fair share of challenges and rewards.

Meet Hannah Elston, one of the newest and youngest members of the Notch team. She is a Notch producer that works on accounts like AMEX, Farm Boy, Cadillac Fairview and P&G to name a few. Executing creative development, from pre-production to post-production, she is involved in projects from beginning to end.

We’ve got a lot on the go right now, between our updated office digs in Toronto’s east-end, to exciting summer projects, and exploring the world of Threads; we thought we’d bring you up to speed, right here, on our brand new blog.